Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot.

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws.

Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s data backups.

A dashboard is a business intelligence tool that allows businesses to track key performance indicators (KPIs). This can be particularly useful for making informed decisions and strategies. Here are some uses of dashboards in real-life business situations.

Business intelligence (BI) tools used to be prohibitively expensive because they required hiring specialists to analyze business data. This is why only large companies could afford them in the past and why small- and medium-sized businesses (SMBs) were hesitant to implement them.

Every day, your employees use applications and sensitive business data. Hackers, on the other hand, are out to steal the same information for their own gain. Worse yet, workers who turn rogue can easily steal your data. This is why implementing an identity and access management (IAM) solution is critical.

It usually takes a substantial amount of human and technological resources to manage a company’s entire IT system. This can be a challenge for many small- to medium-sized businesses (SMBs), as they tend to have limited resources. So if you want to ensure that your SMB’s IT assets are performing optimally, it’s crucial to conduct technology business reviews.

Power outages are a major inconvenience to businesses. Even a few hours without electricity can lead to thousands of dollars in lost productivity and revenue. Fortunately, there’s something businesses like yours can do to reduce the effects of power outages, and that’s using an uninterrupted power supply (UPS) for your computers and networking equipment.

Business technology is constantly changing — and if you don’t keep up with innovations in business IT, you could end up being left behind by your competitors. And gaining a competitive edge is just one of the many reasons why you should upgrade your business IT now — here are four others.